Few companies excel at mass market appeal like Patagonia. Everyone loves this outdoor clothing brand, from young hipsters to grey-haired hikers, because it embodies both urban nifty and practical functionality. But how did it get to be in this prime, market-leading spot? And is investing in Patagonia products worth it?
About Patagonia
Patagonia is an American apparel company that markets and distributes outdoor gear. It was established in 1973 by Yvon Chouinard. The first location in Ventura, California, opened its doors in 1973, selling custom mountain climbing equipment before extending its product line to include clothing made for other outdoor activities like surfing.
In addition to apparel, Patagonia now sells outdoor items, including camping supplies, sleeping bags and backpacks. The brand created the "Worn Wear" idea in 2017 to run a more environmentally friendly business. This concept allows customers to return specific Patagonia products in excellent condition in exchange for credit toward new gear.
Patagonia has also participated in various environmental and political activist initiatives, respectively donating 1% of its overall sales and 100% of Black Friday sales ($10 million) to environmental organisations.
- What is so special about Patagonia? It's astonishing what the company accomplishes with its profits and the guiding principles that inspire it to design and produce the greatest equipment available. Look at the company's mission statement to get the idea. These are Patagonia’s four core values:
- Build the Best Product
- Cause No Unnecessary Harm
- Use the Business to Protect Nature
- Don’t Be Bound by Convention
Reasons Why You Should Choose Patagonia Clothing
Now that we have a better understanding of its values, let's discuss price tags and reasons why to invest in supreme clothing Patagonia.
In a world where price largely determines quality, Patagonia offers premium products at premium prices. Everyone seems to adore the brand. However, some people wonder if it’s because of the premium quality or is just paying for the name. Furthermore, if Patagonia produces quality gear (spoiler alert: they do), why is it more expensive than the competitors’ products?
It turns out that the answer has nothing to do with Patagonia's desire to make money and everything to do with its commitment to environmental responsibility. And, according to the wisdom of the crowd, investing in clothing from Patagonia is completely worth it. Here are five reasons why.
1. Products Made of Premium Materials
The cornerstone of every Patagonia product is superior raw materials, as you can see by reading the product description. Grab a Patagonia item and experience the quality for yourself.
2. Products Built to Last
The design and production of every Patagonia product focus on durability as a top concern. In the long run, you won't need to make as many journeys to the store to replace worn-out gear because Patagonia clothing and equipment have a design that will outlive the competition.
As a result, you'll save time and money and help the environment by using less produced goods. Also, you can repair or recycle most of these long-lasting items once their lifespan is over. The simple repairability increases the product's lifespan and, once more, saves you time and money. Recycling things is even better for the environment because it lowers the number of raw materials Patagonia requires to produce new goods.
3. It’s Everything You Require and Nothing You Don’t
Patagonia maintains an easygoing, minimalistic attitude. Their goods provide everything you need while removing everything you don’t, which leads to reducing bulk, weight, and waste.
Additionally, Patagonia items work best for outdoor activities. They offer specially designed equipment and clothing for activities like climbing, surfing, winter sports, trail running, mountain biking, and fly fishing, where the details make a difference.
Given that climbing has always been central to Patagonia, it's reasonable to conclude that most of their general outdoor clothing is excellent for climbers.
4. Patagonia Never Stops Inventing
Patagonia is quick to mark up its products to pay for research into better materials, designs, and procedures since innovation demand a healthy R & D budget.
Many of their products now employ recycled materials thanks to this innovation-focused approach, which has also helped the business lower its carbon footprint as it battles inefficiencies and waste in the supply chain.
The inventive designs of Patagonia are practical even if you don't care about ethical business practices. Because of their exclusive technology and unique features, their products frequently outperform the competition, giving you a better-performing, longer-lasting product.
5. Positive Environmental Practices Aren’t Cheap
Patagonia constantly monitors the environmental impact of the business. They aren't afraid to increase their pricing a little to cover a little more expensive method of doing things when there is a chance to make a change that benefits the environment.
Sure, that will set you back a few extra dollars, but in the end, consumers are the ones who gain from sustainable company practices, so it’s worth paying for it.
To Sum Up
We won't advise you to spend more money than you can afford because Instagram already does a great job. But, if you have the money, Patagonia products are worth it.
You don't simply buy Patagonia gear– you invest in a product designed to look great, perform flawlessly, last longer, and eventually be recycled or reused for a greater price.
Additionally, you’re supporting a business that places a high value on environmental protection and sustainability by making a purchase. Although the sea turtles and young seals are unlikely to pat you on the back for it, many local groups worldwide would.
In other words, Patagonia gear costs a little more, but you get a superior product from one of the top businesses in the industry.
